Academic Programme
The MBA course is divided in to four semesters. The first two semesters comprises foundation subjects in management which are common to all students. This is followed by a valuable association with the industry in the form of a summer internship programme. The third semester is made up of specialization and elective courses in Marketing, Finance, HRM, Systems and Operations. In the fourth semester, students work on faculty-supervised project in an area of mutual interest sponsored by a business or industrial organization. This helps in gaining in-depth knowledge in a specific business domain.
THE PEDAGOGY
We adopt multi- pronged pedagogical approach in our academic instructions. Apart from regular class room teaching, we have session in group discussions, guest lectures, workshops and student seminar. These are supplemented by industrial visits, summer training and participation in industrial exhibitions, expositions and field visits to enhance the student’s practical experience.
EVALUATION
The programme follows the semester pattern and the evaluation is continuous, which encompasses both internal and external assessments. Internal assessment marks of 20 comprising mid-semester tests, attendance and completion of records. External assessment marks of 100 comprising of terminal semester examination conducted by Anna University of Technology Chennai. Every student is required to score a minimum of 50% in both internal and external assessments for the successful completion of the MBA programme.
CORE SUBJECTS
These subjects form the foundation of management education and play a crucial role in the decision making process of successful managers.
- Quantitative Techniques for Management – I & II
- Managerial Economics
- Organizational Behaviour and Organisation
- Accounting for Management
- Legal Aspects of Business
- Operations Management
- Financial Management
- Marketing Management
- Human Resource Management
- Management Information System
- Entrepreneurship Development
- Business Research Methods
- Business Application Software
- International Business Management
- Strategic Management
SPECIALIZATION
(1) MARKETING MANAGEMENT
| Brand Management |
| Retail Management |
| Services Marketing |
| Advertising & Sales Promotion |
| Consumer Behaviour |
| Customer Relationship Management |
| Internet Marketing |
(2) FINANCIAL MANAGEMENT
| Security Analysis and Portfolio Management |
| Merchant Banking and Financial Services |
| Project Appraisal & Management |
| Banking & Insurance / Risk Management |
| Mergers & Acquisitions |
| Micro Finance |
(3) HUMAN RESOURCE MANAGEMENT
| Compensation & Benefit Management |
| Employee Empowerment |
| Employee Relations & Legislations |
| Competency Mapping & Performance Management |
| Organisational Change & Development |
| Strategic & Contemporary Human Resource |
(4) SYSTEMS MANAGEMENT
| Database Management Systems |
| E-Business |
| Enterprise Resources Planning |
| Decision Support System |
| Software Project and Quality Management |
| Knowledge Management Systems |
(5) OPERATIONS MANAGEMENT
| Supply Chain Management |
| Total Quality Management |
| Project Management |
| Product Design and Development |
| Services Operations Management |
| Business Process Re-engineering & Value Engineering |
Last Update On April 26, 2011 Print This
