Adhiparasakthi Engineering College
12th ISTE State Level Students Convetion - Feb 2, 2013 @APEC
19th National Sub Junior Throwball Championship - Feb 8, 2013 @APEC
H - Block - Adhiparasakthi Engineering College.
Indoor Stadium - Adhiparasakthi Engineering College.
Central Library - Adhiparasakthi Engineering College.
Main Block - Adhiparasakthi Engineering College.
Central Computing Centre - Adhiparasakthi Engineering College.

Academic Programme

The MBA course is divided in to four semesters. The first two semesters comprises foundation subjects in management which are common to all students. This is followed by a valuable association with the industry in the form of a summer internship programme. The third semester is made up of specialization and elective courses in Marketing, Finance, HRM, Systems and Operations. In the fourth semester, students work on faculty-supervised project in an area of mutual interest sponsored by a business or industrial organization. This helps in gaining in-depth knowledge in a specific business domain.

THE PEDAGOGY

We adopt multi- pronged pedagogical approach in our academic instructions. Apart from regular class room teaching, we have session in group discussions, guest lectures, workshops and student seminar. These are supplemented by industrial visits, summer training and participation in industrial exhibitions, expositions and field visits to enhance the student’s practical experience.

EVALUATION

The programme follows the semester pattern and the evaluation is continuous, which encompasses both internal and external assessments. Internal assessment marks of 20 comprising mid-semester tests, attendance and completion of records. External assessment marks of 100 comprising of terminal semester examination conducted by Anna University of Technology Chennai. Every student is required to score a minimum of 50% in both internal and external assessments for the successful completion of the MBA programme.

CORE SUBJECTS

These subjects form the foundation of management education and play a crucial role in the decision making process of successful managers.

  • Quantitative Techniques for Management – I & II
  • Managerial Economics
  • Organizational Behaviour and Organisation
  • Accounting for Management
  • Legal Aspects of Business
  • Operations Management
  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Management Information System
  • Entrepreneurship Development
  • Business Research Methods
  • Business Application Software
  • International Business Management
  • Strategic Management

SPECIALIZATION

(1) MARKETING MANAGEMENT

Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Internet Marketing

 

(2) FINANCIAL MANAGEMENT

Security Analysis and Portfolio Management
Merchant Banking and Financial Services
Project Appraisal & Management
Banking & Insurance / Risk Management
Mergers & Acquisitions
Micro Finance

 

(3) HUMAN RESOURCE MANAGEMENT

Compensation & Benefit Management
Employee Empowerment
Employee Relations & Legislations
Competency Mapping & Performance Management
Organisational Change & Development
Strategic & Contemporary Human Resource

 

(4) SYSTEMS MANAGEMENT

Database Management Systems
E-Business
Enterprise Resources Planning
Decision Support System
Software Project and Quality Management
Knowledge Management Systems

 

(5) OPERATIONS MANAGEMENT

Supply Chain Management
Total Quality Management
Project Management
Product Design and Development
Services Operations Management
Business Process Re-engineering & Value Engineering

 

 

 

 

Last Update On April 26, 2011   Print This

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