Adhiparasakthi Engineering College
12th ISTE State Level Students Convetion - Feb 2, 2013 @APEC
19th National Sub Junior Throwball Championship - Feb 8, 2013 @APEC
H - Block - Adhiparasakthi Engineering College.
Indoor Stadium - Adhiparasakthi Engineering College.
Central Library - Adhiparasakthi Engineering College.
Main Block - Adhiparasakthi Engineering College.
Central Computing Centre - Adhiparasakthi Engineering College.

Archives

ACTIVITIES OF FACULTIES IN THE ACADEMIC YEAR 2010-2011

PUBLICATION OF BOOKS AND PAPERS

BOOKS PUBLISHED

  • Dr.R.Senapathi, Director (Management Studies), published a book on ‘Engineering Economics and Financial Accounting’, for V Semester I.T. and VII Semester CSE branches of Anna University Chennai as a Text Book, published by A.R.S. Publications, Chennai, July, 2010.
  • Dr.R.Senapathi, Director (Management Studies), published a book on ‘International Business Management’, for III Year MBA of Anna University Chennai as a Text Book, published through A.R.S. Publications, September, 2010.
  • Mrs.C.Rajalakshmi, Asst.Professor, published a book on ‘Solved Papers of III Semester MBA University Questions’ for MBA students of Anna University Chennai, September, 2010, published by Sruthi Publishers, Chennai.
  • Dr.R.Senapathi, Director (Management Studies), published a book titled “Business Quiz Book”, published by Matrix Knowledge Books Pvt Ltd, with an ISBN No. 978-0-557-88326-4 on 18th December, 2010.
  • Dr.R.Senapathi, Director (Management Studies), published an e-book titled “Principles of Knowledge Management”, published online by www.lulu.com, with an ISBN No. 978-0-557-82514-1 on 10th December, 2010.
  • Dr.R.Senapathi, Director (Management Studies), published a book on “Knowledge Management”, published by Matrix Knowledge Books Pvt Ltd, with an ISBN No. 978-0-557-82097-9 on 18th January, 2010.
  • Dr.R.Senapathi, Director (Management Studies), has published a text book titled “Management Information Systems”, for I year MBA students of Anna University, Lakshmi Publications, Second Edition, February, 2011.
  • Dr.R.Senapathi, Director (Management Studies), published a book on ‘Business Research Methods’ for the I year MBA students of Anna University through Lakshmi Publications, Chennai, Second Edition, February, 2011..

PAPER PUBLISHED

  • Dr.R.Senapathi, Director (Management Studies) has published an article titled “The Impact of Product Labels Color Quality Perception”, in the International Edited Book on Consumer Protection and Globalization, Volume No.1, Issue 1, August, 2010, ISBN 9788190667197, Page No. 328-329.
  • Dr.R.Senapathi, Director (Management Studies), published an article titled “Impact of Regional Brands on Cultivation of Entrepreneurship”, in the National Edited Book on Social Entrepreneurship – Strategies for Nation Building, Volume No.1, Issue 1, August, 2010, ISBN 978-81-7446-865-9, Page No. 42-49 published by Excel Books, New Delhi.
  • Dr.R.Senapathi, Director (Management Studies), published an article titled “Franchising: An act of Entrepreneurship”, in the National Edited Book on Social Entrepreneurship – Strategies for Nation Building, Volume No.1, Issue 1, August,  2010, ISBN 978-81-7446-865-9, Page No. 56-59.
  • Mrs.C.Rajalakshmi, Asst.Professor, presented a paper titled “Employee Engagement – A tool to improve productivity” in the National Conference on Global Business Strategy (NCGBS-2010) held on 27th August, 2010, organized by Bharath University, Chennai.
  • Dr.R.Senapathi, Director (Management Studies), published a research paper titled “Success Tips for e-Procurement Softwares”, in the Edited Book on ‘Managerial Strategies for Excellence’, Volume No.1, Issue 1, September, 2010, ISBN 978-81-8371-290-3, Page No. 223-227, published by SciTech Publications (India) Pvt Ltd, Chennai.
  • Dr.R.Senapathi, Director (Management Studies), published a research paper titled “Franchisor-Franchisee Relationship”, in the Edited Book on ‘Strategic Issues in Business’, Volume No.1, Issue 1, October, 2010, ISBN 978-81-8371-289-7, Page No. 220-223, published by SciTech Publications (India) Pvt Ltd, Chennai.
  • Mrs.C.Rajalakshmi, Asst.Professor, presented a paper on “Green Marketing – Door of opportunities for the corporate in the competitive edge” in the International Conference on “Global Marketing Strategies and Practices” organized at Nehru Institute of Management Studies, Coimbatore, on 8th & 9th October, 2010.
  • Mr.S.Gangadharan, Asst.Professor presented a paper on “A Study on Impact of Microfinance on Women Empowerment in Self Help Groups at Kancheepuram District” in the AICTE sponsored National Conference on “Digital Marketing” conducted at Easwari Engineering College, Chennai, on 12th October, 2010.
  • Mrs.C.Rajalakshmi, Asst.Professor, has published an article titled “Green Marketing – Door of Opportunities for the Corporate in the Competitive Edge”, in the National Edited Book on ‘Global Marketing Strategies and Practices’, Volume No.1, Issue 1, October, 2010, ISBN 978-93-80530-17-8, Page No. 113-116 published by Agasthiar Publications, Trichy.
  • Mrs.C.Rajalakshmi, Asst.Professor, and Miss. S. Kalpornia, Lecturer,  participated and presented a paper titled “Commodity Price Watch – Role of Internet” in the International Conference on Financial Derivatives organized by Department of Commerce – Scholl of Management on 17th – 19th December, 2010, and held at Pondicherry University, Pondicherry.
  • Dr.R.Senapathi, Director (Management Studies), published an online article on 3rd December, 2010, titled “Business Research”, at the website Goarticles.com, a Content Articles Directory with 43 views of the article out of 40 visits by international readers.
  • Dr.R.Senapathi, Director (Management Studies), published an article titled “Evaluation of the Perception, Attitude and Practice of Self Medication among Business Students in 3 Select Cities, South India”, in the International Journal of Enterprise and Innovation Management Studies (IJEIMS), Volume 1, No.3, July – December, 2010, ISSN 0976-2698, Page No. 40-44.
  • Dr.R.Senapathi, Director (Management Studies), published an online article on 3rd December, 2010, titled “Exploratory Research”, at the website Goarticles.com, a Content Articles Directory with 39 views of the article out of 28 visits by international readers.
  • Mrs. C. Rajalakshmi, Asst.Professor, published an online article on 29th December, 2010, titled “Employee Engagement – A Tool to Improve Productivity”, at the website Article base, an Online Article Directory with 196 views of the article out of 45 visits by international readers.
  • Mr.S.Gangadharan, Asst.Professor has published an article titled “Organized Retailing in India – Is it a Midas Touch?” in the International Journal of Information Technology and Management Research, Volume 2, Issue 2, July-December, 2010, ISSN 0975-2099, Page Nos.79-89.
  • Dr. R. Senapathi, Director (Management Studies), published an online article titled “How to do Doctoral Research? – Tips for PhD Students”, at the website Article base, an Online Article Directory with 62 views of  the article out of 37 visits by international readers as on 31st January, 2011.
  • Dr. R. Senapathi, Director (Management Studies), published an online article titled “Business Communication”, at the website Article base, an Online Article Directory with 71 views of the article out of 37 visits by international readers as on 31st January, 2011.
  • Dr. R. Senapathi, Director’s (Management Studies), published a paper  titled “Strategies and Institutional Mechanisms for Dissemination and Utilization of Knowledge” for publication in the National refereed journal ‘Prabandhan: Indian Journal of Management’ with ISSN: 0975-2854 and Indexed in Cabell’s Directory of Publishing Opportunities, Ulrich’s International Periodicals Directory, USA, Journal of Economic Literature, EconLit.
  • Mrs.C.Rajalakshmi, Asst.Professor, and Miss.S.Kalpornia, Asst.Professor, published a paper titled “Role of Internet in Commodity Prices”, in the National refereed journal ‘SELP Journal of Social Science’ on 23rd January.
  • Dr.S.P.Muthukumar, Associate Professor, and Mrs.C.Rajalakshmi, Asst. Professor,  has presented a paper titled “Visual Merchandising –  A strategy for Engaging Customers”, in the International Conference on Contemporary Practices in Finance & Marketing organized by Nehru Institute of Management Studies, Coimbatore, on 11th  & 12th February, 2011.
  • Dr.R.Senapathi, Director (Management Studies) has presented a paper titled “Employee feedback – is it a setback?” in the UGC sponsored National Seminar on “Innovative Management Practices” conducted by Annamalai University, Chidambaram, on 10th March, 2011.
  • Dr.R.Senapathi, Director (Management Studies), has published an article titled “Mentoring – A Sound Management Practice”, in the Edited Book of Proceedings of the National Conference on Management in the age of Innovation, organized by Jamal Institute of Management (JIM), Tiruchirappallil, on 25th February, 2011 Volume No.1, Issue 1, ISBN 978-81-909104-0-8, Page No. 6-9.

SPECIAL RECOGNITIONS

  • Dr. R. Senapathi, Director (Management Studies) has been recognized as one of the PhD supervisors by the Centre for Research, Anna University of Technology Chennai to guide doctoral (PhD) candidates in Management, with Ref.No. AUTC/Ph.D/2011 (N)/MGT 005.
  • Dr.R.Senapathi, Director (Management Studies) delivered a guest lecture for the Faculty and PG students on the topic “ISO-9001:2008” organized by Adhiparasakthi College of Pharmacy, on 25th August, 2010.
  • Dr.R.Senapathi, Director (Management Studies) has delivered a talk on “Corporate Intrapreneurship and Innovation” for the final year B.Tech chemical engineering students of Adhiparasakthi Engineering College on 12th October, 2010.
  • Dr.R.Senapathi, Director (Management Studies) has been nominated as a member of the Syllabus Committee in the Faculty of Management Sciences of Anna University of Technology Chennai, on 4th February, 2011, under proceedings No.003/AUTC/BOS-MANAGEMENT/2011.
  • Dr.R.Senapathi, Director (Management Studies) has been appointed as one of the members to serve in the Board of Studies, Faculty of Management Sciences, Anna University, Chennai for a period of Three years (up to 2012) by the Vice Chancellor of Anna University, Chennai.
  • Dr.R.Senapathi, Director (Management Studies) has been acting as one of members of Doctoral Committee for PhD candidates in Management Programme for B.S.Abdur Rahman University, and Sathyabama University, Chennai.
  • Dr.R.Senapathi, Director (Management Studies) has been nominated as one of the permanent advisory council members for Versatile Business School, Thandalam, Poonamalle, Chennai-602 105.

HIGHER QUALIFICATION

Mr.S.P.Muthukumar, Asst.Professor, has received PhD in Corporate Secretary ship from Alagappa University, Karaikudi, after he has successfully taken his public viva voce examination on 4th December, 2010.

STUDENT DEVELOPMENT

As a value-addition to the MBA programme, the department consistently conducts several student development programmes such as personality development, guest lectures, quizzes, workshops, symposiums,. These programmes are initiated with the fundamental idea of providing management students an exposure to the practicalities of business and industry.

 

ACTIVITIES OF STUDENTS IN THE ACADEMIC YEAR 2010-2011

CO-CURRICULAR ACTIVITIES
Mrs.A.N.Bharathi, II year MBA students has participated in the Paper Presentation Event conducted by Annamalai University, Chidambaram, on the occasion of their 2nd International Conference on Management Practices for Sustainable Growth held on 28th to 30th July, 2010, and presented a paper titled “Six Sigma” which was adjusted as a BEST PAPER for an award.
Mrs.A.N.Bharathi, II year MBA students has participated in the Paper Presentation Event conducted by Annamalai University, Chidambaram, on the occasion of their 2nd International Conference on Management Practices for Sustainable Growth held on 28th to 30th July, 2010, and presented a paper titled “Role of Business and Managerial Ethics in Recent Scenario”.
Ms.S.Bharani, II year MBA students has presented a paper titled “Television Advertising” in the National  Conference on Global Business Strategy (NCGBS-2010) held on 27th August, 2010, organized by Bharath University, Chennai.
Mr.K.Bharathi, II year MBA students has presented a paper titled “Employee Engagement – A tool to improve productivity” in the National Conference on Global Business Strategy (NCGBS-2010) held on 27th August, 2010, organized by Bharath University, Chennai.
Mr.K.Manikandan, Mr.DineshKumar, Mr.D.Sakthivel, Mr.S.Venkateshvaran, and Mr. Leo Dominic Raj,  II year MBA student has participated in the Partage – a paper presentation event in the National level management meet AVANZO’10 conducted by Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering College, Chennai, held on 25th September, 2010.
Mr. Leo Dominic Raj, II year MBA student has presented a paper on “Microfinance impact on Women Empowerment” in the AICTE sponsored National Conference on ‘Digital Marketing’ conducted at Easwari Engineering College, Chennai, on 12th October, 2010.
Ms.D.Kalaivani, II year MBA student has presented a paper on “Green Marketing –the new imperative” in the International Conference on “Global Marketing Strategies and Practices” organized at Nehru Institute of Management Studies, Coimbatore, on 8th & 9th October, 2010.
Ms.S.Bharani, II year MBA students has presented a paper in the National Level Conference “Aavishkar – 2kx” held on 22nd October, 2010, organized by Jaya College of Arts and Science, Chennai.
Miss.V.Vani, Miss. K.Bharathi, and Miss.M.Kumari, II year MBA student has participated in the National Seminar on “Sustainable & Innovative Idea – A key to an Entrepreneur” held at Sri Manakula Vinayagar Engineering College, Puducherry on 29th to 30th September, 2010.
Mr.R.Srivathsan, Mr.S.Ramkumar, Mr.L.Anand, Mr.R.Sundar Rajan, and  I year MBA student has participated in the State Level Workshop on “Quality Management” organized by Kamban Engineering College, Tiruvannamalai on 26th November, 2010.
Miss.B.Devishree, G.Pavithra, J.Ramya and S.Vanithamani of I year MBA student secured the BEST PARTICIPANT AWARD and received cash prize of Rs.1050/= at the Management Meet – MAGNATE-2011 conducted by National Institute of Management Studies, Karapakkam, Chennai on 18th February, 2011.
A.N.Bharathi, II year MBA student has published an article titled “Six Sigma”, in the Edited International Conference Proceeding Book on ‘General Management Practices for Organizational  Sustainability’, organized by Annamalai University, Volume No.1, Issue 1, February, 2011, Page No. 420-424, with ISBN: 978-98-80627-25-0 .
Miss.P.Vithiyalakshmi, and Miss.S.Abirami,  I year MBA student has participated in the Regional Seminar on “Intellectual Property Rights” organized by Mailam Engineering College, Mailam on 11th February, 2011.
Miss.G.Pavithra, Miss.R.Saraswathi, Miss.Sathya Sai Devi, Miss.B.Devishree, Miss.J.Ramya, and Miss.S.Vanitha Mani,  of I year MBA participated in the As Zap/ E-Trading/ Rural Marketing Contest conducted at the Management Meet – MAGNATE-2011 at National Institute of Management Studies, Karapakkam, Chennai on 18th February, 2011.

Last Update On April 26, 2011   Print This

Site Best viewed in HTML5 supporting browsers, Firefox 4, Chrome, IE8+, Safari Provide your feedback.